We sincerely apologize for any inconvenience caused.

Due to the exceptionally high demand for the Royal Pop model, temporary visitor restrictions have been introduced at selected Swatch boutiques.

We kindly ask all visitors to avoid forming queues and large gatherings near stores in order to ensure the comfort and safety of all guests.

In response, a decision has been made to open online reservations for the Royal Pop model.

To secure your watch, simply click the registration button below and complete a 10% reservation payment. After submitting your request, a personal manager will contact you to confirm the reservation and arrange the preferred delivery or collection method.

Thank you for your understanding, trust, and continued support of Audemars Piguet.

Register & Secure Your Watch

Audemars Piguet & Swatch Break the Rules of Watchmaking

When joyful boldness and positive provocation meet fine watchmaking, the result is much more than just a watch: it’s a statement of creativity in the form of a watch. And this statement takes shape in a collection that breaks the rules of watchmaking and revolutionizes the traditional way of wearing a watch.

To all our dear fans worldwide of our AP x Swatch collaboration, launched on May 16.

To ensure the safety of both our customers and our staff in Swatch stores, we kindly ask you not to rush to our stores in large numbers to acquire this product. The Royal Pop Collection will remain available for several months. In some countries/regions, queues of more than 50 people cannot be accepted, and sales may need to be paused.

The Bioceramic Royal Pop collection

This collection combines the cutting-edge design of Audemars Piguet’s iconic Royal Oak with the modular ingenuity of Swatch’s vibrant 1980s POP line, resulting in eight impactful pocket watches designed for endless creative styling possibilities.


At the heart of each watch is a brand-new hand-wound version of our signature SISTEM51 movement, enhanced with a touch of Pop Art energy. And, as the icing on the cake, each model is available in one of two iconic styles: Lépine or Savonnette.

The Bioceramic Royal Pop collection is available for purchase at selected Swatch stores (1 watch per person per store, per day).

Ready to make a splash anywhere

Inspired by the modular design of our iconic POP line, each watch in the Royal Pop collection effortlessly adapts to your style. With three different cord lengths to choose from, you can wear or display it however suits your style. Accessories are available online.

Reserve Your Royal Pop

About Audemars Piguet

Audemars Piguet has been shaping Swiss watchmaking since 1875. Known for its bold, ultra-luxurious designs, the brand is the creative force behind the iconic Royal Oak, a collection that stands as a symbol of innovation, audacity, and cutting-edge craftsmanship.

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Where to buy

The Bioceramic Royal Pop collection is available exclusively at select Swatch stores worldwide. To find your nearest store, use our convenient store locator. Purchases are limited to one watch per person, per day, and per store.

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SYSTEM51

SISTEM51 is Swatch's iconic movement and the only mechanical movement with 100% automated assembly. This Swiss-made movement is now available in a manual-winding version designed without a central screw.

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Bioceramic

Developed and patented by Swatch, Bioceramic is a leading composite material in modern watchmaking. It is composed of two-thirds high-quality ceramic and one-third bio-based material derived from castor oil, making it a durable material with a smooth, silky matte finish.

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